Dunzo Deep Sales Analysis: Store & Region Insights

Overview

Dunzo's sales performance varies across different stores and regions. A deep analysis of transaction data, customer behavior, and operational efficiency helps identify potential growth areas and areas for improvement

Key Sales Metrics Analyzed

• Sales Volume: Number of orders and revenue generated per store and region
• Average Order Value (AOV): The average amount spent per transaction
• Customer Retention Rate: Percentage of repeat customers
• Order Fulfillment Time: Average time taken to process and deliver an order
• Cancellation & Return Rate: Percentage of orders canceled or returned

Store-Level Sales Insights

Store: Dunzo Chennai – T. Nagar

• High-Selling Categories: Groceries (35%), Beverages (20%), Personal Care (15%)
• Peak Order Timings: 7 PM – 10 PM (dinner & essentials demand)
• Repeat Customers: 60% of sales come from loyal customers
• Operational Bottlenecks:
• High cancellation rates due to stock unavailability
• Delayed deliveries in peak hours due to rider shortages

Regional Sales Performance

Comparing sales across different regions helps understand location-based preferences

Basket size and Volume

more than 70% of the order under Rs.400

Potential Growth Opportunities

• Stock Optimization: Improve demand forecasting to reduce cancellations
• Rider Allocation: Deploy more delivery partners in peak hours
• Personalized Promotions: Offer region-specific discounts based on high-demand categories
• Order Fulfillment Time: Average time taken to process and deliver an order
• Subscription Model: Encourage repeat purchases with exclusive deals for loyal customers

Action Plan for Improvement

1. Short-Term Strategies: Increase stock availability, optimize rider shifts

2. Long-Term Strategies: Implement AI-driven demand forecasting, introduce hyperlocal pricing models

Key Outcomes & Achievements