dunzo-sales-breakdown_banner

Flipkart Inventory Analysis: Key Insights, Challenges & Performance Metrics

By Ashik Akthar | Published on Feb 20, 2025

Overview

Flipkart’s vast inventory ecosystem manages over 150 million products across 80+ categories, distributed across multiple warehouse types to cater to diverse product categories. The efficiency of inventory distribution, stock movement, and space allocation plays a critical role in reducing inefficiencies, optimizing warehouse utilization, and ensuring smooth order fulfillment

Key Metrics Analyzed

  • Stock Out Variation: Indicates minimal variance in stock availability, ensuring high fulfillment rates
  • Stock Inward Ratio: Measures the rate of incoming stock relative to total inventory, ensuring a balanced supply chain
  • Stock Outward Ratio: Represents the percentage of stock moving out of warehouses, directly influencing order fulfillment efficiency

Warehouse Categorization & Inventory Distribution

Regular Warehouse (Mixed Product Storage)
  • 80-90% of inventory consists of small products, such as mobile phones, smart gadgets, and accessories
  • 1-10% of inventory is allocated for large products, including refrigerators and TVs
Category Breakdown
  • Electronics: 30% of total inventory
  • Beauty & Personal Care: 10-15%, reflecting strong demand for fast-moving consumer goods
Large Warehouse (Bulk Storage for Heavy Products)
  • 100% of inventory consists of large products, primarily home appliances, furniture, and electronics, requiring specialized handling and logistics
Inventory Loss Graph

Challenges in Inventory Management

High Return Ratio in Apparel Category
  • Apparel has the highest return rate (10:2 orders returned) due to size mismatches, quality concerns, and customer preference shifts
  • Returns impact warehouse space utilization, reverse logistics costs, and stock reprocessing efficiency
Stock Cycle Audits & Category-Wise Frequency

Regular stock audits are conducted to monitor inventory accuracy and reduce shrinkage. However, different categories require varying audit frequencies due to product perishability and demand volatility

  • Food Products: 2-3 cycle audits per month due to shorter shelf life and quality control requirements
  • Health & Beauty: 1-2 cycle audits per month to maintain stock accuracy and compliance
  • Other Categories: 1 cycle audit per month, focusing on stock movement efficiency and loss prevention
Space Allocation & Stock Planning Complexity
  • Warehouse space allocation depends on stock inward and outward volumes, making it challenging to balance fast-moving and slow-moving inventory
  • Sudden demand surges in seasonal categories (fashion, electronics) require real-time space reallocation, adding operational complexity

Key Metrics Analysis & Insights

  • Stock Out Variation: 0.03% PPM (Parts Per Million)
  • Stock Inward Ratio: 10-15%
  • Stock Outward Ratio: 5-10%

Inventory Optimization Strategies

    Flexible Space Allocation Models:
  • Adjust warehouse layout location dynamically based on real-time stock inward-outward volume trends
  • Faster Stock Replenishment:
  • Improve stock inward-outward ratio through automated inventory restocking systems

Key Outcomes & Achievements

1

Implementing dynamic space allocation based on fast movement to increase storage capacity by 15%.